What We Believe

We believe that every child should be loved and nurtured, as they are unique and special. That's why we believe so strongly in publishing the most engaging and inspiring materials.

Twinkl is about love

We are passionate about providing the largest and loveliest collection of teaching materials in the world.
We care for you, we care for each other and we love what we do. we take pride in our work and have fun. Everything we do is made that bit more special because we live our motto: be lovely!

Let's get to know each other

We believe that the key to creating successful teaching materials and being a helping hand, is about building relationships. Our community will tell you how lovely our materials are, that they trust us absolutely and that we go the extra mile to support them, when they need it the most.

We save time

We save lots and lots of time - that's what we're here to do. We're your little helper when you need it the most and that's what we'll always be. We are all about the long-term. We are here to look after you and to support you in your career.

We believe in people

Our lovely Twinkl community means everything to us.
We care passionately about making a difference through resources, support and advice, and we know that this will reflect into the lives of millions of children.

We love new, exciting and bright resources

We are passionate about continually developing teaching resources that enhance education and make a real difference to lives around the world. We love creativity, giving a voice to all and support to those with big ambitions.

We're professionals in what we do

We pride ourselves on being the only digital publisher in the world to employ a team of teachers, as well as a team of professional illustrators to design lots of lovely materials, just for you.

We value community

We continually work towards being THE hub for educators, worldwide. We believe in the power of community and understand the effect it has on raising educational standards as well as providing daily support and inspiration. We encourage everyone's participation, as we all have a valuable role to play.

We're real people too!

We're here to chat and help you, when you need it. We're just like you - a real person doing a job they love. We don't dress up what we do or how we do it, as we believe passionately in providing a straight forward and lovely experience - that's what we're here for!


We take responsibility for our actions, understanding the importance of the service we provide to our amazing community. We value transparency and we have the humility to recognise that we can always improve. We always tell the truth.

Size matters

We're not a large corporation and we like it that way - it gives us the ability to create amazing materials quickly and when you need them – it also means you can trust us.
Our size allows us to deliver a personal service, which is what we love to do